Talk Ask Listen Engage

• Talk to people including those in the wider community, who may use your product or service
• Ask people what is important and what is not, allowing them to set their individual priorities
• Listen to their responses
• Engage in discussion, explore priorities and sacrifices people are prepared to make to get what they want
   

What is TALE?

TALE is a sophisticated market research method that allows an organisation or person to identify individual priorities in a setting that is free of influence.

One of the key benefits of this technique is that it can be delivered with individuals or in groups:

• The one-on-one process assists in determining client choices for care and support
• In a focus group format, group discussion allows you to investigate the reasons why individuals set their priorities
   

For further information regarding TALE at Villa Maria, please contact Kay Miller on (03) 9855 7600