About TALE
TALE | What is TALE? |
TALE
Talk Ask Listen Engage
- Talk to people including those in the wider community, who may use your product or service
- Ask people what is important and what is not, allowing them to set their individual priorities
- Listen to their responses
- Engage in discussion, explore priorities and sacrifices people are prepared to make to get what they want
What is TALE?
TALE is a sophisticated market research method that allows an organisation or person to identify individual priorities in a setting that is free of influence.
One of the key benefits of this technique is that it can be delivered with individuals or in groups:
- The one-on-one process assists in determining client choices for care and support
- In a focus group format, group discussion allows you to investigate the reasons why individuals set their priorities